How Much Does It Cost to Build a Website on Wix

The e-commerce world continues to expand, and dropshipping remains one of the most popular business models for entrepreneurs. For those looking to build their online store, choosing the right platform is crucial for success. One of the options available is Wix, a website builder known for its ease of use and flexibility. But how much does it actually cost to create a dropshipping website on Wix?

This article will explore the various Wix pricing plans, analyze the features offered for dropshipping, break down potential hidden fees, and help determine if Wix is the right choice for your dropshipping business.

Wix Website Cost Breakdown for Dropshipping

Wix provides a range of pricing plans that cater to different types of businesses. It’s important to note that Wix operates on a subscription model, and each plan is tailored to the needs of both casual users and professional businesses. Below is a more detailed look at Wix’s pricing structure and how it aligns with dropshipping needs.

Free Plan

The Free Plan is ideal for personal websites or testing purposes but isn’t suitable for serious dropshipping businesses. With this plan, users can create a website with Wix branding and a subdomain (e.g., username.wixsite.com). However, this plan lacks crucial e-commerce tools, such as payment gateways and the ability to sell products. For dropshipping, where having a professional image is essential, the Free Plan won’t be sufficient. It also doesn’t allow custom domain connections, which is a must-have for branding.

Combo Plan ($14/month)

The Combo Plan is designed for personal websites and small projects but doesn’t support e-commerce functionality like the paid business plans. Although it allows you to remove Wix ads and connect a custom domain, it still lacks the core features needed for dropshipping. The Combo Plan offers only 3GB of storage and 2GB of bandwidth, which isn’t enough to run a dropshipping business, as these businesses require more flexibility and resources.

Business Basic Plan ($27/month)

The Business Basic Plan is the first plan suitable for dropshipping businesses. This plan includes essential e-commerce features, such as the ability to accept online payments, access to Wix’s online store, and 20GB of storage. With the Business Basic Plan, you can start building a dropshipping store and begin selling products online. This plan also allows you to remove Wix branding and connect your own custom domain, offering a more professional look.

This plan is ideal for entrepreneurs who are just starting out or testing a dropshipping business without major overhead costs. However, the 20GB of storage may become limiting as your business grows, especially if you have a large catalog of products.

Business Unlimited Plan ($32/month)

The Business Unlimited Plan provides everything the Business Basic Plan offers, with some notable upgrades. With 35GB of storage and the ability to accept payments through Wix Payments or a third-party processor, this plan is a great option for growing dropshipping stores. The Business Unlimited Plan also includes more advanced analytics to help track sales performance and customer behavior. This allows dropshippers to refine their marketing strategies and optimize their sales efforts.

Additionally, this plan provides access to Wix’s marketing and SEO tools, which can help drive traffic to your store and improve your visibility on search engines. For a growing dropshipping business, this plan offers more room for expansion.

Business VIP Plan ($59/month)

For serious dropshipping entrepreneurs who expect to scale their business rapidly, the Business VIP Plan provides the most comprehensive set of features. This plan includes 50GB of storage, priority support, and custom reports that help monitor sales and performance. It also offers the most advanced e-commerce features, such as abandoned cart recovery and customer management tools.

If you plan to run a high-volume store with significant traffic and orders, this plan may be worth considering. However, it’s essential to assess whether the additional features justify the higher price for your business model.

Enterprise Plans (Custom Pricing)

For businesses with very specific needs or high levels of traffic, Wix offers Enterprise Plans with custom pricing. These plans are tailored to large-scale operations and come with enhanced support and additional features. The pricing for these plans varies depending on the specific requirements of the business.

Features of Wix for Dropshipping

Wix offers a variety of features to support dropshipping businesses. These features are designed to make it easier for entrepreneurs to run their stores, manage inventory, and process payments, all while maintaining a professional appearance.

Customizable Store Designs

Wix provides over 500 templates designed for different industries, including e-commerce. Dropshipping entrepreneurs can easily select a template that suits their brand and customize it to create a unique store. The drag-and-drop interface allows for seamless design customization without the need for any coding skills.

Payment Integration

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Wix supports multiple payment gateways, including Wix Payments, PayPal, and Stripe. This allows customers to pay via credit card, debit card, or online payment systems. Wix Payments, in particular, eliminates any transaction fees from Wix (as long as it is used for payments) and allows for quick processing. However, if you choose to use third-party payment providers, you might be subject to additional transaction fees from those providers.

Dropshipping App Integrations

Wix seamlessly integrates with popular dropshipping apps like Modalyst, Spocket, and AliExpress. These integrations enable dropshippers to import products from suppliers directly into their Wix store and manage inventory automatically. Apps like Modalyst allow you to find trending products, manage supplier relations, and handle fulfillment from one central platform.

Inventory and Order Management

Wix’s e-commerce dashboard allows dropshippers to manage inventory and track orders with ease. The dashboard provides an overview of all products, orders, and customer interactions. Wix also enables automatic order fulfillment through its dropshipping apps, helping to save time and reduce human error.

SEO and Marketing Tools

Wix includes built-in SEO tools that make it easier to optimize your store for search engines. The SEO Wiz tool helps guide you through the process of improving your site’s ranking on Google, while features like email marketing, social media integration, and promotions can be used to reach potential customers and drive sales.

Mobile Optimization

All Wix stores are automatically optimized for mobile devices. Since a significant portion of online shoppers use mobile phones, having a responsive and mobile-friendly website is essential for conversions. Wix ensures that your store looks professional on both desktop and mobile platforms without additional work.

Are There Hidden Fees in Wix for Dropshipping?

While Wix’s pricing is generally transparent, there are a few hidden fees that dropshipping entrepreneurs should be aware of. These extra costs can impact the overall cost of running a Wix store and should be factored into your budget.

Domain Name Renewal

Wix provides a free domain for the first year with certain paid plans, but after that, you’ll need to renew the domain annually. Domain renewal typically costs $10–$20 per year, depending on the domain name extension (e.g., .com, .store, .shop).

App and Plugin Costs

While many Wix apps are free, some of the more advanced tools require paid subscriptions. For example, if you use the Modalyst dropshipping app, it offers a free plan with limited access, but to access more products and advanced features, you’ll need to subscribe to the $35/month plan. Other apps for email marketing, loyalty programs, and advanced shipping may also carry additional fees.

Transaction Fees

Wix does not charge transaction fees for sales made through Wix Payments. However, if you use a third-party payment gateway like PayPal or Stripe, these platforms may charge their own transaction fees (typically around 2.9% + $0.30 per transaction). These fees can add up as your business grows, so it's essential to factor them into your pricing strategy.

Storage and Bandwidth Upgrades

As your dropshipping store expands, you may need additional storage and bandwidth. Wix's lower-tier plans come with limited storage (e.g., 20GB with the Business Basic Plan), which could become restrictive if you have a large inventory or high levels of traffic. Upgrading to a higher-tier plan for more storage can incur additional costs.

Is Wix the Right Choice for Your Dropshipping Business

Wix can be an excellent platform for beginners looking to enter the dropshipping market. Its affordable pricing, ease of use, and customizable designs make it a viable option for those just starting. However, it’s important to consider the limitations:

Pros of Using Wix for Dropshipping:

User-Friendy: Wix’s drag-and-drop builder makes it easy for anyone to create a professional website without needing coding skills.
Affordable: Wix is one of the more cost-effective e-commerce platforms, making it a great option for entrepreneurs on a budget.
Customizable Design: Wix offers a wide range of templates and customization options to help users create a unique store.
Mobile-Optimized: Wix automatically ensures that your site is mobile-friendly, crucial for reaching a broader audience.

Cons of Using Wix for Dropshipping:

Limited Scalability: Wix may not offer the same level of advanced e-commerce features as platforms like Shopify or BigCommerce, which are designed for larger, more complex stores.
App Costs: While Wix has many free apps, some of the more advanced features come with additional costs.
Limited Customer Support: Wix offers support, but for larger-scale businesses, the support may not be as responsive or in-depth as what’s offered by other e-commerce platforms.

Conclusion

Building a dropshipping website on Wix can be an affordable and straightforward solution for new entrepreneurs. With pricing plans starting at $27/month, Wix offers essential e-commerce features such as payment integration, customizable designs, and dropshipping app integrations. While it’s an excellent starting point for small businesses, hidden fees like domain renewal, app subscriptions, and third-party transaction fees can add up over time.

For dropshipping businesses that plan to scale, it’s important to consider whether Wix’s limited scalability and advanced e-commerce features will be enough in the long run. However, for smaller businesses or those just testing the waters, Wix is an accessible, cost-effective platform to build an online store.